The Business Perspective

It has become increasingly visible that information resulting from market research is an important strategic resource in organizations. Key to the collection of data within the research is the quality of analysis, production and distribution of information resulting from the survey. 

All organizations that use quantitative research also depend on that research to be successful, reliable and valid. If quantitative research is used appropriately, the business will be more successful, suffer less disruptions and loss of productive hours. It will reduce costs, increase revenue and improve the achievement of business objectives.

Drobots offers online software for analysis of survey data, and a means of delivering value to customers by facilitating the outcome they want to achieve.

The Drobots Functionality 

In a single sentence: drobots turn survey data into scientifically valid business results.

In order to use drobots you need to possess survey data and you need to believe in the power of statistics. This power can easily be illustrated: with a sample of a couple of hundred cases, you can derive reliable results with at least 95% certitude for an entire population of millions. And there is no mystery nor magic involved, all the machinery is written out in mathematical textbooks that contain proof after proof. 

A closer look at the value chain of social sciences research learns that it consists out of 4 steps. Each equally important contributing to the deliverable you want: transparent and trustworthy information that you can share.

Let’s take a closer look at the 4 step process:

Step 1: qualitative research

Step 2: questionnaire construction and data collection

Step 3: data processing

Step 4: reporting

Qualitative research is by nature exploratory. Its strengths are the insights you derive from a bottom up approach, carefully observing and listening to people. 

In the case you want to confirm and refine the insights, you need a larger sample and a more efficient/standardized means to collect data: the survey. From there on you develop a questionnaire tailor made to include the axes and concepts you discovered in the qualitative step. So usually a bunch of good looking questions are thrown out to those in the target group, hopefully willing to reply to all questions. Here is where things can go really wrong and you suddenly find yourself in the middle of a methodological minefield…

In order to produce this transparent and trustworthy information, you need a measurement model behind your questionnaire and a sound sampling plan. You need statistical technology that can deal with partial data (because not everyone will answer all your questions!) and that allows analysis on the conceptual level you discovered in your first research step. This is the first amazing functionality that drobots offers for you, by helping you in creating a sound measurement model, allowing analyses on the concepts in your project, and of course on the individual questions in your questionnaire. No other solution does it this smooth.

The second amazing thing is that the innovations within drobots speed up the stages 3 and 4. Simply because there is no distinction anymore between data processing and reporting. Drobots deliver smart graphics, ready for reporting.  

The third innovation is that sharing survey results has never been as simple: selecting the survey and entering an email address; with drobots you can truly share everything with everyone.

Using drobots, you can now really make that shortcut to business information, in a scientifically valid way.